Branding 101

August 03rd, 2009

Not that we like one over the other but it’s interesting to see how the corporate logos of the 2 companies after the jump have evolved since their creation.

Pepsi-2

14 comments
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14 Comments so far

  1. hooraymax August 3rd, 2009 4:07 pm

    saw this the other day. love coke.

  2. j2dawg3 August 3rd, 2009 4:13 pm

    thats an interesting concept.. i wonder if coca-cola will ever evolve their logo

  3. M.E.N.G August 3rd, 2009 7:30 pm

    well aint that somethin. coke wins!

  4. DR.B August 4th, 2009 1:45 am

    Say no to “Coke” Lol !!!

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  5. Lolita August 4th, 2009 2:28 am

    ha! cool
    i favor :) …i’m coke in oz…pepsi in the US

  6. SommerSoft August 4th, 2009 3:19 am

    The brands that need to re-brand/re-invent the most are:
    -General Motors (LOL! Had to go there)
    -Brands that are behind the curve and losing behind competition as the influencers embrace new trends
    -Brands competiting with a monopoly
    -Brands that piggy-back off of another’s success through mere imitation (notice Coca-Cola is older than Pepsi) Anything that initially lacked it’s own creativity will toil and strive to be it’s own entity.
    -Coca-Cola is such a major brand that it’s LOGO doesn’t affect it’s popularity or sales.
    -Coke is trusted and reliable – it’s consumers know what their gonna get.

    Dumbing myself down for no one and loving what I do. Keep up the ad posts! Seriously, it helps me to think like this on my campaigns! <3

  7. Flow August 4th, 2009 5:32 am

    cool how CocaCola stays to its roots

  8. Schoolin August 4th, 2009 12:03 pm

    damn…the graphic designers over in coca cola are probably ready to throw themselves out a window.

  9. saogonyam August 4th, 2009 2:32 pm

    team coke!!

  10. SommerSoft August 5th, 2009 12:45 am

    Conversely, it’s interesting how Pepsi has stayed in the game (as #2) for so long…that’s pretty remarkable. I like the “1950″ and “1973″ logos best.

  11. Jay.O August 5th, 2009 12:59 pm

    ;-)

  12. purplerainqueen August 6th, 2009 2:57 pm

    PEPSI IS THE BEST!

  13. KevinRb August 9th, 2009 11:04 am

    Although this was amusing to me at first, I began to realize that the image doesn’t show all of the great Coca Cola’s Logo’s for the past decades. This image is poking at fun at Pepsi’s long competition with Coke. Too bad it isn’t true, it would have been really if it was.

  14. Koffie August 14th, 2009 6:32 am

    coke just takes a different marketing strategy.
    pepsi tries to show they are contemporary by renewing the logo, coke brings a lot of flavours, like cherry, vanilla, lemon. and now they even have zero, which is exactly the same as the light/diet coke, but with a different label and marketing aimed towards men instead of women

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