Billionaire Boys Club & ICECREAM was founded by Pharrell Williams in partnership with NIGO® in 2003. We are globally recognized apparel and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music design and culture.

The name Billionaire Boys Club was ideated with an irony meant to provoke thought. We are perpetually focused more on originality and authentic self-expression than the direct financial implications of our name. We challenge our community to perceive wealth in humanity, compassion, creativity and curiosity.

As the brand has morphed to continually lead and define fashion, its aspirational mantra highlights a brand perpetually focused on embracing originality and self, hence "Wealth is of the heart and mind, not the pocket.”