Pharrell and special guests celebrated the grand opening of the Billionaire Boys Club & ICECREAM Miami Flagship on Thursday, October 20th. Located in Miami's Art District next to Wynwood Walls, this 5,000 sq ft store offers a curated selection of premium streetwear and lifestyle brands, including Billionaire Boys Club, ICECREAM, Billionaire Girls Club, Human Made, and more.
Designed by SNARKITECTURE, a New York-based design studio co-founded by Alex Mustonen and Daniel Arsham, the BBC ICECREAM Miami Flagship reimagines the traditional retail model as an art gallery. A 7ft bronze astronaut sculpture by Daniel Arsham is a centerpiece, aimed at encouraging social engagement and exploration.
“I’m very grateful that we have the opportunity to bring our flagship store to Miami. It’s going to be a place where people can come to get inspired by the mix of fashion, culture, art, and design,” said Pharrell Williams, Founder of BBC ICECREAM. “I can’t wait for everyone to see what we’ve created here; it’s really special.”
The design, inspired by the Everglades National Park, incorporates hints of greens and blues in various textures. Environmentally-friendly materials, such as recycled plastics, glass, and wood panels, are used in the spacious open-concept layout. Located in Wynwood, the heart of Miami's Art District, the Flagship will feature special artworks on its exterior walls and life-size art installations, showcasing local and global artists. These installations will be launched alongside capsule releases.
The store also features exclusive collaborative products curated by Sarah Andelman, including items from Human Made, Comme des Garçons, Bamford, Yellowpop, Baggu, Bunny Shapiro, Krink, Humanrace, and more.
“We curated brands thinking of what would best complement BBC and ICECREAM’s existing products while considering the Miami location and lifestyle,” said Sarah Andelman. “We kept in mind what Pharrell would personally like to find in the shop and will regularly update the selection for special events.”
The Billionaire Boys Club Miami flagship store is located at 2545 NW 3rd Avenue. Business hours are 12:00 am to 6:00 pm, Monday through Sunday.
