10/18/23

BILLIONAIRE BOYS CLUB X HIDDEN.PPF

Billionaire Boys Club celebrates its 20th anniversary by teaming up with Hidden.PPF for a limited-edition capsule collection that highlights the brand's cultural and stylistic impact. This collaboration honors Pharrell Williams' timeless influence, featuring photo-transferred images of Pharrell from the early 2000s. Drawing inspiration from the brand's archives, the collection includes unique pieces like a special edition made-in-Japan denim pant, adorned with the Billionaire Boys Club logo in Japanese characters.

The collection will be available on October 20th at bbcicecream.com and US flagship stores.